Ethereum (ETH) price and plain-language guide

$2,251.93 -0.17% today · Updated Nov 4, 2026

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Down 30.0% over 1 year

Ethereum, launched in 2015, is a decentralized platform that introduced the world to smart contracts. Ethereum costs $2,251.93 today, about flat in the last 24 hours. You don't need to buy a whole coin, and on Rumos your ETH is held by BitGo, a regulated custodian.

Market cap: $244.68B
24h volume: $7.57B
24h high / low: $2,311.67 / $2,249.71
All-time high: $4,758.21
In circulation: 108.7M

In plain English

What is Ethereum?

Ethereum, launched in 2015, is a decentralized platform that introduced the world to smart contracts. This technology enables developers to build decentralized applications (dApps) for a variety of uses beyond just currency — from creating digital art marketplaces to developing secure financial services and even games. Ether (ETH) is the cryptocurrency that powers the Ethereum platform. It serves as the 'fuel' for the network, necessary for executing all transactions and services. Ether is the second-biggest cryptocurrency by market cap after Bitcoin.

Start with Crypto Basics

What people use Ethereum for

Hold itMany people keep it for the long term.
Cash outSell it and withdraw to your bank.
Swap itTrade it for other coins in the app.
Buy regularlySet up a recurring buy in a couple of taps.

Latest Ethereum news

All news

What is DCA?

Start small, and keep it steady.

What is DCA, and how would it have worked for Ethereum?

DCA stands for dollar-cost averaging. You buy a fixed amount at regular times, like $25 every week, whatever the price is. When the price is low the same money buys more, and when it's high it buys less, so you don't have to guess the right moment.

Why people use itIt takes out the guesswork, and small regular amounts are easier to keep up.
What it can't doIt doesn't guarantee a profit. If the price keeps falling, you can still lose money.
Set it and let it runA recurring buy in the app repeats on its own. Check in now and then, and change the amount if your plans change.

A quick example

$100 a month for 3 months, with made-up prices

Month	You put in	Price	You get (BTC)
January	$100	$50,000	0.00200
February	$100	$40,000	0.00250
March	$100	$60,000	0.00167
Total	$300		0.00617

0.00200 ETHJanuary · $50,000

0.00250 ETHFebruary · $40,000

0.00167 ETHMarch · $60,000

Same $100 each month: the lower the price, the more ETH you get.

Your average price: $48,649

That's lower than the $50,000 average of the three prices, because the same $100 bought more when the price was low.

Look it up in the glossary

DCA calculator

Coin

Amount each time

$per buy

How often

Over the last

Loading real price history…

How to buy

How to buy Ethereum in the US

Download the Rumos app
Create your free account and complete a one-time identity check. We guide you through it.
Add dollars
Top up by bank transfer or card. New accounts get 0% trading fees for the first 30 days.
Buy Ethereum
You don't need to buy a whole ETH. You'll see the exact amount and price before you confirm.
Hold it or set a recurring buy
Your ETH is held by BitGo, a regulated custodian. Prefer to invest a little at a time? Set up a recurring buy in a couple of taps.

Real questions

Common questions about Ethereum

What is the price of Ethereum today?

On Nov 4, 2026, Ethereum costs about $2,251.93, about flat over the last 24 hours. Prices change all the time; the app always shows the live price before you buy.

How many ETH are there?

About 108.7M ETH are in circulation today.

How do I buy Ethereum in the US?

In short: Download the Rumos app; Add dollars; Buy Ethereum; Hold it or set a recurring buy. You can start with a small amount, and the app explains each step.

Is Ethereum safe?

The risk people usually mean is price: ETH can move sharply in a single day. How Ethereum is run also matters, so read what it is above. Only put in what you'd be comfortable losing while you learn.

Is Ethereum a good investment for beginners?

No one can promise that — ETH's price can rise or fall sharply, and past performance is never a guarantee. What you can control is how you invest: many beginners buy a small amount on a regular schedule (called dollar-cost averaging) instead of trying to time the market, and only invest what they can afford to lose. Treat Ethereum as a long-term way to learn, not a get-rich-quick bet.

Can I buy a small amount?

Yes. You don't need to buy a whole ETH. Coins are divisible to many decimal places, so you can buy a small part of one.

Where is my ETH stored?

When you buy through Rumos, your ETH is kept with our regulated custody partner BitGo, in segregated accounts. You manage it in the Rumos app.

What can I actually do with it?

Hold it, swap it for other coins in the app, or set up a weekly recurring buy. Sending to an outside wallet isn't available yet.

What's the difference between Bitcoin and Ethereum?

Bitcoin is digital money. Ethereum is a platform that runs programs (called smart contracts), which can do things like power apps, games, and financial tools. Many people own both for different reasons.